This past Spring, Ekos launched its first-ever annual Crafty Marketing Awards with the goal of identifying those breweries and cideries who went above and beyond to creatively engage and appeal to their customers and recognizing the best marketing campaigns for the craft beverage industry.
A panel of industry experts combed through the extensive list of nominees, and ultimately selected 11 breweries and cideries for their work in innovative marketing, social media, design, and event campaigns.
The Crafty Marketing Awards had several categories that breweries and cideries could compete in, including:
Best Use of Social Media
Best Creative Video Production
Best Product Launch
Outstanding Charitable Campaign
Best Packaging Design
Best Overall Campaign
Innovative Marketing Campaign
With regard to our company, Bentonville Brewing Co. was given the Creative Video Production award. More specifically, our animated video promo “Space Goose & the Escape from Galactic Prison” and our music video “I Saw a Lager” – a musical parody of Netflix’s Tiger King “I Saw a Tiger” – for the release of our Hills & Hollers Amber Lager were called out for their creativity and marketing potential.
In addition to these more comedic flicks, we also released a video to promote our new facility and give our fellow craft beer lovers a look at the new brewery and taproom space we now call home.
Production, shooting and editing done by Tyler Granlund